By Channels

We pump – up and sustain shoppers’ hype by providing a targeted look for this channel with a fitting concept and the right amount of execution of the different POPs, advertising materials, and interior accents using the most suitable materials.

Making up more than half of the modern trade according to a global research report, this remains to be a retail format we’re trying to conquer.  As with the adage, big things come in small packages, POP’s for drugstores call for a higher creativity and disruptive element with a small and seemingly simple structures to the likes of glorifiers, among others.

This channel calls for the most practical executions of points of purchase that highly require realistic value not only to the brands and shoppers but also to the vendors. POP’s for this channel highly emphasize the  use of eye and above eye level placements from countertops to maxim hangers, among others. The often inability to use electrical power in this format calls for greater strategy to come up with disruptive and creative designs including a lighting feature in a natural environment.

With Filipinos’ love for food, traditional food outlets remain to be a regular source of binging with greater presence in highly crowded areas. The challenge of the limited space for these outlets calls for just the right mix of points of purchase with the use of cohesive elements in terms of print and strategic allocation for storage of consumables  and placement of equipment. This kind of execution also highlights the need for collapsible and practical materials for ease of assembly and transport. Our latest designs capitalize on the importance of mobility for instance, mixing the traditional designs with the use of regular cart wheels to bicycle, motorbikes even vans.

With posted higher spending per trip on this channel according to a global source, we want to influence an even higher no. by creating an experiential shopping journey through an end to end in-store shopper management that covers insight building (one method being the eye tracking research) to in-store shopper marketing concept strategy creation (partnering with former in-store marketing head/s of Tesco), to creative concepts, points of purchase, activations and nationwide installation services and logistics.

We capitalize on the use of frugal innovations especially across our P.O.P. designs and executions specifically the use of adjustable frames and flatpack corrugated P.O.P. bringing in a total system cost savings to our brand partners. We also use multisensory features ranging from lenticular printing to interactive displays, scent emitting coffee dispenser and holographic glorifier.