Covering both sari sari stores and traditional food outlets in a community in Baguio, Coca Cola launched into an extreme store makeover some years ago that basically communicated brand dominance. The different used Point of Purchase materials from the store sign down to the facade wall were strongly supported with direct printing capability on various substrates from stickers to metal, sintra and tiles. The direct printing process complemented a faster turnaround time for the production of the materials, not to mention a total system cost savings with the reduction of extra substrates and sub-processes like mounting.
Making the most out of a rented space entails close consideration of details to deliver a precise execution of the target look within the allocated investment. The branding has to be strictly and consistently applied and brand associations have to be highly regarded.
As with the Marlboro signs, it had to be designed with the right materials to bring out a premium look and up to its brand standard. The use of light and the tinge from the pack shot to the logo and the entire area of the ad space had to be carefully measured and applied. The recommended mix of the acrylic and the metal underwent close pre-designing and testing before the finalization.
Although we can also cover direct printing on glass, this project had to use printing on sticker for mounting at an existing glass wall.
Both printing and execution were applied. The more challenging detail of this project was the consideration of the size in terms of printing and mounting. It was delivered well and the good effect was down to the smallest detail.
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