Prints and Signages
BETWEEN AN AD SIGN AND THE BRAND IN TRADE
Making the most out of a rented space entails close consideration of details to deliver a precise execution of the target look within the allocated investment. The branding has to be strictly and consistently applied and brand associations have to be highly regarded.
As with the Marlboro signs, it had to be designed with the right materials to bring out a premium look and up to its brand standard. The use of light and the tinge from the pack shot to the logo and the entire area of the ad space had to be carefully measured and applied. The recommended mix of the acrylic and the metal underwent close pre-designing and testing before the finalization.