Prints and Signages
COLOR THEM RED.
Covering both sari sari stores and traditional food outlets in a community in Baguio, Coca Cola launched into an extreme store makeover some years ago that basically communicated brand dominance. The different used Point of Purchase materials from the store sign down to the facade wall were strongly supported with direct printing capability on various substrates from stickers to metal, sintra and tiles. The direct printing process complemented a faster turnaround time for the production of the materials, not to mention a total system cost savings with the reduction of extra substrates and sub-processes like mounting.