Events & Activation

The project covered a full blown activation program from concept to design, manpower and execution.  The purpose of the collaboration was to promote Pure Pharmacy as a go to channel for buying medicines.  This also aimed to influence the additional shopping behavior of buying these items right after the grocery task. The big idea is to aid the sari sari store vendors’ 1st exposure to this concept with a door to door delivery system through our assistance.  The program was also complemented by a free diagnostic test and consultation, as well as push selling inside and outside of the store.