HOLIDAY FLOATS AT SM PAMPANGA 2015
To complement SM Pampanga’s holiday program, the project was to provide 6 designs of floats capturing the different considerations of SM and Global Brands handling Cartoon Network. The checklist covered the design elements, delicate branding, creative execution, technical realization and project investment.
During the design process, the artist had to be in character to be able to meet the primary creative requirement of sustaining the realistic feel of the show, thus using actual scenes and elements of the series as the main reference for the float setting. These details were married to the visual communication of the availability of the cartoon’s merchandise in-store set in a holiday mood. The same attention to details had to be applied to the fabrication to ensure a smooth roll out especially given a manual mobile outdoor execution.