THE SARIMANOK AT THE TINDAHAN NI ALING PURING IN 2016
The Coca Cola booth design in Tindahan ni Aling Puring Convention 2016 came to us in a very straightforward brief. They chose Sarimanok to deliver the event’s overall theme of providing a nationalistic vibe. Their general objective was to have a booth that would connect them to their market and one that had a unique look. In answer to this, the design objective was to capture the majestic look of the mythical bird, Sarimanok. The effect was a standout. Everything was well put together from the well-thought-out layout to the applied rich colors, used appropriate mix of materials, lighting that added to the dramatic look and the observed dominant branding, along with a fun feel and all other key things the brand considered at the time. It was a crowd drawer. Placing the Sarimanok atop the booth projected grandeur. It was visible and attractive from different vantage points.
To the brand, it was big, impressive and effective. And to the retailer, it deserved The People’s Choice Award, along with two other awards (2nd Runner Up for Best Booth Concept and 1st Runner Up for Best Booth Display).